Public App allows users to design rangolis and send personalised greetings in new campaign

Public App has recently concluded its Diwali campaign.

The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalised cards adorned with either their names or the receiver's name, adding a special touch to the festive greetings.

In the interactive initiative, Public App incorporated a multilingual approach, making the campaign accessible and inclusive to users from diverse linguistic backgrounds across India.

The aim for the Diwali campaign was engaging users in a celebration of creativity, cultural and lingual diversity. Participants were invited to showcase their artistic choices by choosing from different rangolis designs and colour combinations directly within the app. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalised cards in their own languages adorned with either their names or the receiver's name, adding a special touch to the festive greetings.

Anya Luthra, Vice-President Marketing, said, “Personalisation was at the heart of our Diwali campaign. Allowing users to not only design their rangolis but also send personalised cards with a name of choice added a special touch to the festivities. It was heartening to see our users embrace these features and create unique, memorable moments with their loved ones. Furthermore, the inclusion of multiple Indian languages in the campaign aimed to make the celebration even more accessible, ensuring that users across the nation could participate in a language that resonates with them, truly reflecting the cultural diversity of our incredible country.”

Public App campaign: 

https://youtube.com/shorts/_H3-AzQhDRk?feature=share

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