Prime Video's campaign with Manoj Bajpayee affirms its status as hub for popular shows

Prime Video has unveiled a new marketing campaign that reinforces the brand’s position as the  home for the most popular and talked about shows in the country. Through a film featuring Manoj Bajpayee, the campaign humorously underscores the fandom that Prime Video’s shows and movies enjoy amongst Indian consumers.                           

The ad film opens with Bajpayee, also known as Srikant Tiwari or The Family Man, asking for suggestions on what to watch. He is soon flooded with a barrage of recommendations. From his makeup artist endorsing Dahaad for its spine-tingling suspense to his gym-trainer advocating for Made in Heaven, and even strangers suggesting popular Amazon Originals like The Boys, Farzi, and more, Bajpayee finds himself at the receiving end of must-watch recommendations, from everyone he encounters. An aha moment follows as he soon realises what he already intuitively felt, that Prime Video is the home for content that everyone is watching and talking about!

Sushant Sreeram, Country Director, Prime Video, India, said, “This campaign originates from a simple consumer observation – there are so many shows of ours that fans and customers passionately recommend to their friends, family and sometimes even strangers! We wanted to celebrate that fandom. We take the opportunity to ignite such fandom very seriously and I am confident our future lineup of shows and movies will continue to inspire and entertain our customers.”

Bajpayee said, “Streaming today has become an integral part of cultural conversations and our daily lives! Srikant Tiwari, has almost become an alter-ego for me – from being mobbed in airports in the smallest of Indian towns, to recognition at global forums, The Family Man has been loved by and talked about everywhere! This campaign effectively encapsulates this phenomenon with remarkable simplicity and relatability. It humorously conveys the message that every title on Prime Video is someone's favourite show or movie. The passion fans have for shows and movies on Prime Video is truly special – I have witnessed this myself! And yes, I have a personal favorite too, no prizes for guessing which show though!”

Conceptualised by creative agency Manja and the Prime Video team, the films have been scripted and produced by Breathless Films with director Vinil Mathew at the helm.

Suyash Barve, Executive Creative Director, Manja, said, "When you watch a great show or movie, you can’t help but recommend it. You want everyone else to jump on the bandwagon. You want to be the one who spreads it like wildfire. Because shows and movies aren’t just content anymore. They are topics of conversation and influence culture. And since Prime Video has the most talked about shows of the year, we used that truth as our starting point. The only question left to answer was, who are they talking to? We went with the one man who probably needs no recommendations at all, The Family Man.”

Prime Video campaign:

Campaign Credits:

Director – Vinil Mathew,

Production House – Breathless Films

Creative Agency – Manja

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