OnePlus Diwali campaign #OneCelebration highlights family bonds

OnePlus has unveiled a new campaign titled #OneCelebration, bringing together its community.

The campaign serves as a tribute to the essence of life, familial bonds, and the importance of staying connected.

Conceptualised and driven in-house by the OnePlus team, the campaign was directed by Aneesh Malankar and produced by Supari Studios.

The first video highlights a mother who is surprised by her children on the eve of Diwali as they reunite after long time and similarly, the second video showcases a sister who finally meets her brother to celebrate together, transcending geographical barriers. The videos showcase how they receive the OnePlus 11 and Nord 3 respectively as they create cherished memories that last a lifetime, through the power of OnePlus technology.

OnePlus also collaborated with Snapchat and introduced a Portal Lens with Augmented Reality (AR). The activity connected with young, mobile-savvy Indians living away from their homes during the festive season and provided them with the opportunity to effectively utilise the AR portal lens to bring themselves closer to a personalised and heartfelt Diwali celebration. The AR portal lens allowed the users to express themselves through virtual festive decorations, illuminated lamps, virtual fireworks, and the comforting warmth of the festival.

Ishita Grover, Director of Marketing, OnePlus India, said, “At OnePlus, we believe in the profound impact that technology can have on our lives, especially when it comes to strengthening the ties that bind us with our loved ones. Our latest campaign, #OneCelebration was a testament to the enduring spirit of life and the invaluable role our products play in enhancing these moments of connection and celebration.”

She further added, “The campaign showcased how OnePlus’ family of products continue to bring light and create warm memories in every home where OnePlus products arrive. There are a diverse range of products that we have to offer; and while these products paved way for many remarkable moments together this Diwali, the celebration for our community and their loved ones continued to remain as one.”

OnePlus film 1:

OnePlus film 2:

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