Omnicom gains first-mover access to Generative AI by Getty Images

Omnicom has announced a first-mover collaboration with Getty Images, that will provide it early access to Generative AI by Getty Images.

The new tool pairs Getty Images' creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.

As part of their Alpha testing program, Omnicom integrated the tool into Omni, Omnicom's open operating system. By combining the tool with Omni's data, agency teams will be able to safely create on-brand content that helps marketers orchestrate better outcomes. They will also be able to bring the tool into client ecosystems and customise it with clients' proprietary data to produce commercially safe images with the clients' brand style and language.

Paolo Yuvienco, EVP and Chief Technology Officer, Omnicom, said,  "We are honoured to be a part of Getty Image's new Generative AI tool, one that will significantly help our people move from ideation to execution in a seamless manner. Getty Images shares our commitment to the responsible use of AI, and that makes their new tool all the more enticing to us, especially given it is built with high quality authentic content. Providing our people and our clients a commercially safe option is a true game changer, and we're eager to harness the tool's capabilities alongside them."

Grant Farhall, Chief Product Officer, Getty Images, said, "We are giving brands the freedom to explore Generative AI for internal ideation, alongside the confidence and trust to use content in commercial settings with the same protections as our world-class pre-shot libraries. We're honored to have worked with Omnicom in our initial testing to refine in ways that meet the ongoing needs of marketers and advertisers."

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