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News channels pushed into ‘war hysteria’ yet again

BARC ratings continue to force national news channels to show as much war content as they can over big-ticket coverages like ICC World Cup or high-stake assembly elections in five states

At a time when India is hosting ICC ODI World Cup and the frenzy around Team India’s performance is at its peak, BARC India ratings for the news genre indicates the country is watching the ‘war hysteria’ shown by news channels.

As a result, all the news broadcasters have latched on to Israel-Hamar war coverage while putting on the back burner every other developments taking place in the country including high-stake assembly elections in five states.

All this was evident in the Week 43 (21st-27th October 23) of BARC India data released today (TG: 15+ NCCS All, Hindi Speaking Markets, TV+OOH, four-week rolling).

The week also saw resumption of ratings for Zee News which opened at No. 9 amid the ongoing ‘war hysteria’ on television.

The industry should not be surprised if Zee News is also forced to go by the BARC’s book and start its own version of ‘war hysteria’ for survival.

Here is a look at ratings of the week 43:

Known for its war content since Russia-Ukraine war, TV9 Bharatvarsh is sitting at the top leading with a huge margin over the next No. 2 news channel. TV9 Bharatvarsh recorded 16.2% relative share among 13 national news channels.

News18 India slipped at No. 2 with 13.6% relative share.

India TV is at No. 3 with a relative share of 12.1%.

At No. 4, Republic Bharat has a relative share of 12%.

Aaj Tak sits at No. 5 in the latest data with a relative share of 11%.

With a relative share of 7.1%, Times Now Navbharat continues to hold No. 6 position.

News Nation has overtaken ABP News to become No. 7 with 6.8% relative share.

ABP News sits at No. 8 with a relative share of 5.8%.

Returning to the BARC ratings regime after more than a year, Zee News debuted at No. 9 with a relative share of 5.1%.

Good News Today is at No. 10 with a relative share of 5%.

At No. 11, News24 has a relative share of 2.8%.

Zee Bharat opened at No. 12 with a relative share of 1.5%.

DD News continues to hold the last position with a relative share of 1.1%

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