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Netflix takes out a page from Barbie’s marketing playbook for ‘The Archies’

Ahead of the release of the much awaited musical drama ‘The Archies’ on December 7 this year, Netflix has collaborated with multiple brands such as Starbucks, Maybelline India, Vistara, Skybags, etc. for creating various limited edition merchandise

Similar to Mettle’s marketing strategy for the recently released Barbie movie which saw many brands coming up with their versions of merchandise, Netflix has also landed into various brand partnerships to capitalise on the burgeoning merchandising space for ‘The Archies’.

Ahead of the musical drama’s premiere on December 7, Netflix has collaborated with brands such as Starbucks India, Maybelline India, Vistara and Skybags amongst others for the creation of limited edition merchandise for a movie which stirs nostalgia in many ‘Archies comic book’ readers.

While VIP Industries’ Skybags has come up with a limited range of ‘Archies Backpack collection’ and Starbucks India with 'Holiday Classics from The Archies’, it is Maybelline India which is twisting into the retro world of Riverdale with a pop of colour and a dash of pretty lashes and Vistara who is teaming up with Netflix for a once-in-a-lifetime adventure to 1964’s Riverdale!


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