Monte Carlo Home's new campaign fosters genuine connections and belonging

Hashtag Orange launched a new campaign for Monte Carlo Home with Bollywood actress Raveena Tandon as Brand Ambassador.

The narrative centers around a young girl from an orphanage, who struggles to find a sense of belonging in her new home. Tandon, the mother figure in the TVC, bridges the emotional gap. Through the playful use of Monte Carlo Home products, she helps break the child’s initial sense of isolation and fosters a genuine connection by providing her warmth and comfort and establishing a sense of belonging in her new home.

Monica Oswal, Executive Director, Monte Carlo, said, “Monte Carlo Home was founded on the philosophy that every living space needs a personal touch to fill it with warmth, love, and emotions. Each of Monte Carlo Home’s creations is a wonder made of fabrics embodying thoughtful living with comfort at its core. The campaign takes this philosophy to the next step by showing how a Happy Home is where one’s heart belongs, conveying the emotion of our tagline – ‘Home is where the heart belongs’ perfectly. Whether it is the beginning of a new phase in life or a new relationship, all of it culminates in a home that belongs to you. Through these phases of your life, Monte Carlo Home ensures you always find the products that appeal to your heart and transform your home into your own space, your comfort zone. This film attempts to show how the brand plays a role in everyday life and can make every corner of the house radiate warmth and comfort, making every home an ideal setting for creating beautiful stories and cherished memories.”

Amit Shankar, CCO, Hashtag Orange, said, “Home is where the heart belongs is a compelling story that evokes a thought-striking emotion in the audience. The idea behind building the launch campaign was to emphasise the importance of a loving home where opinion and importance matter to every family member. Through the narrative, we helped showcase Monte Carlo Home's exquisite products as the essence of a warm and comfortable living space.”

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