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MiQ acquires French media governance martech company Grasp

The action aligns with MiQ's commitment to enhance the digital advertising ecosystem

MiQ today announced the acquisition of French media governance and data quality company, Grasp.

The action aligns with MiQ's commitment to enhance the digital advertising ecosystem.

While the rapid growth of digital media channels has unlocked incredible opportunities for advertisers, the level of complexities they navigate every day has simultaneously increased. As data shows, there is an average of $45,000 in overspend for every $1 million in media budget – often from waste, human error, or fraud – and 80% of marketing data is broken or lost due to manual processes.

Grasp’s SaaS suite aims to address these pressing challenges head on with a preventive approach. Its quality assurance and compliance products prevent non-compliances and enforce governance frameworks before campaign launch. The company’s innovation has seen explosive growth in the past several years, with more than 8,000 users worldwide across leading brands, such as L’Oréal and PepsiCo, and media agencies, such as Havas Media Group and WPP.

Gurman Hundal, co-founder and CEO, MiQ, said  “Our acquisition of Grasp is another exciting step in the evolution of our company as we look to grow, lead the digital advertising industry, and help advertisers forge forward in their programmatic journeys. Grasp’s technology strategically adds the first SaaS platform to our offering and – as we double down on investments that are future-facing and focused on advancing the current programmatic experience – will prove instrumental in strengthening media buying for brands and agencies across the globe.”

Grasp will introduce an exciting new route to partner with MiQ across all markets. The company will continue to operate as an independent business unit under MiQ’s ownership, and will retain its current brand. There will be no change to either company’s organisational structure.

Pierre-Lou Dominjon, co-founder and CEO, Grasp, said, “Grasp consistently advocates for and helps bring operational excellence in digital advertising by empowering all in the media buying process and ecosystem to do the right thing from the very start. Under the MiQ umbrella, we’ll have even more opportunity to bring strategic advantage, order, and efficiency to media buying processes and advance our shared mission to fuel operational excellence in new and exciting ways.”

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