Meta revises political advertising policies to incorporate AI-generated images and videos

The Facebook parent company Meta has disclosed additional information about its global political advertising policies and the incorporation of artificial intelligence in the ad-creation process for the upcoming election cycle.

Nick Clegg, Meta's President of Global Affairs, stated that Meta will mandate advertisers worldwide to disclose their use of AI or related digital editing techniques for creating or modifying political or social issue ads.

He wrote, “This applies if the ad contains a photorealistic image or video, or realistic-sounding audio, that was digitally created or altered to depict a real person as saying or doing something they did not say or do. It also applies if an ad depicts a realistic-looking person that does not exist or a realistic-looking event that did not happen, alters footage of a real event, or depicts a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.”

Meta has also mandated political advertisers to complete an authorisation process and include a “Paid for by” disclaimer. These ads will be stored in the company’s publicly available ad library for seven years.

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