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Lenskart’s campaign explores the charm of Kashmir with Mrunal Thakur and Ishwak Singh

Through the campaign, Thakur and Singh have unveiled a Pinjrakari-inspired eyewear collection

Click on the Image to watch the TVC.

Lenskart has announced the launch of its latest collection campaign ‘Gulmarg’ featuring Mrunal Thakur and Ishwak Singh.

The campaign video transports you back to the enchanting landscapes of Kashmir. Each piece within the collection embodies the intricacies of the region’s artistic wooden lattices. The hallmark of the Gulmarg collection lies in its carved temples reminiscent of the geometric woodwork found in the traditional 'pinjras.'

Ramneek Khurana, Co-Founder, Lenskart, said, “At Lenskart we have always strived to redefine eyewear, blending art, culture and fashion into every frame we create. With this collection, we've seamlessly woven the charm of 'pinjras' and the beauty of Kashmir into every detail. Each frame in this collection is a canvas that carries the story of Kashmir's rich artistic heritage and its timeless charm. From intricately carved temples that pay homage to the  'pinjras' to the fusion of traditional craftsmanship with contemporary design in the hybrid  frames, every detail has been carefully curated to reflect the spirit of the region “

Thakur said, “The Gulmarg collection is a beautiful blend of tradition and modernity, just like the land it draws inspiration from. As we journey through  this campaign, I am excited to share the essence of the Gulmarg collection with everyone.”

Singh said, “Being a part of the Gulmarg Collection campaign with Lenskart has been a delightful experience. This collection beautifully marries the old-world charm of Kashmiri craftsmanship with a modern twist. It's more than just eyewear; With each frame in this collection, you can see the 'pinjras' come to life, creating a  timeless connection to the artistry of Kashmir.

Lenskart campaign:


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