Landor & Fitch has shared a refreshed brand expression.
The change marks the end of a five-year strategy in which the company expanded its services in consulting, design, and experience.
In parallel, the business has bolstered its consulting capabilities with a rapidly growing Brand Performance practice, broadened its retail experience offer in a 2020 merger with Fitch, and continued to build out its brand-led employee experience offer.
Jane Geraghty, Group Global CEO, said, “Over the last five years, our business has evolved, and our offer has expanded significantly. We’ve welcomed world-class specialists in sonic, motion and workspace design, and today, most importantly, we have come together as one team with a shared culture. United in our drive to make a positive difference.”
The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour.
Teemu Suviala, Global Chief Creative Officer, said, “Our new brand charts an ambitious course for our future. We use our new brand colour, the ultramarine blue, to signal the redefining of the brand and design category. Our design and expression capabilities are now unparalleled. For our own brand, we tapped into brilliant creative minds from around our network, just as we would do for our clients, to create a brand that comes to life in every facet - from visual and verbal to sonic and motion.”