Kalyan Jewellers unveils Chhath Puja campaign with Wamiqa Gabbi and Mohan Agashe

Kalyan Jewellers has launched its Chhath Puja festivities with the release of its campaign ad.

The brand's campaign, featuring the ambassador Wamiqa Gabbi and veteran actor Mohan Agashe, pays homage to the festival's spirit of celebrating familial bonds and the profound significance of cultural traditions.

The 50-second ad captures the essence of Chhath Puja, emphasising the joy of homecoming, the significance of new beginnings, and the reverence for the sun. With a focus on bridging generations and fostering familial unity, the ad symbolises the everlasting values that bind Indian families together.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “We are thrilled to present this heartfelt campaign, honouring the spirit of homecoming and the cultural vibrancy that Chhath Puja embodies. Through this ad, we aim to cherish the festival's traditions while celebrating the timeless bonds that enrich our lives.”

Kalyan Jewellers campaign:

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