Jaypore celebrates heritage with contemporary twist in new campaign

Jaypore has launched a new campaign that resonates with the spirit of one’s time.

Under the theme ‘Reclaim Your Roots’, Jaypore invites one to embrace the essence of their heritage.

Jaypore's ‘Reclaim Your Roots’ campaign showcases personalities such as Aditi Rao Hydari (actor), Nandita Das (director, actor and activist), Amaan and Ayaan Ali (musicians) and Priya Malik (actor and poet) who unveil their journeys, revealing the new worlds they've embraced as a part of their roots.

Rashmi Shukla, Business Head, Jaypore, Aditya Birla Fashion and Retail, said, “As we bridge the realms of heritage and contemporary living, Jaypore's mission is not just to sell products; it's to celebrate the stories, cultures, and traditions that define us. Each purchase at Jaypore is an act of preserving our collective heritage as you embrace your cherished root. Launching during the festive season, our collaborative stories come to life. It's an ode to diversity and unity this festive season, where the warmth of traditions mingles with the excitement of new beginnings."

“Reclaim Your Roots reflects the brand’s core values and a response to the evolving strands of our identity in a globalised world. We hope that this campaign will spark a wave of self-discovery, encouraging people to embrace and celebrate numerous threads that interweave to form the fabric of their roots. It's more than simply a campaign; it's a movement towards embracing and celebrating our roots", added Shukla.

Jaypore campaign –

https://www.youtube.com/watch?v=f_sLUjAGSFE

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