Indian D2C brands saw 43% surge in order volume during marketplace sale

D2C brands in India recorded a massive 43% surge in order volume with a 52% increase in the gross merchandise value (GMV) during the recent marketplace sale, a release by e-commerce enabler platform GoKwik stated.

During the 7-day marketplace sales, the GMV for D2C brands on the GoKwik network grew 1.5X in 2023 over the year before.

During the marketplace sale period last year, brands on the GoKwik network saw a 7% decrease in order volumes and a marginal jump of 6.5% in the gross merchandise value (GMV). Brands would, therefore, prefer to hold their sales before or after marketplace sales.

Chirag Taneja, Co-Founder and CEO, GoKwik, said, “This reversal in trend is a sign of natural progression of the eCommerce market. It means that the market is deepening. It shows that D2C is rapidly gaining popularity among shoppers, who are looking out for best offers and shopping experience.”

Taneja, however, added that the trend reversal did not imply that shoppers preferred D2C over marketplace or vice versa.

“Rather, people are more willing to shop online, be it on marketplaces or on D2C websites, especially if the brands are well established. With better customer experience, D2C is becoming equally popular during festive season shopping,” Taneja added.

The festive season sees a massive uptick in sales as during this time shoppers are high on the intent of making purchases. Traditionally, marketplaces have been able to tap into the potential in the festive season by launching massive sales. D2C brands had shied away from launching sales during this time for fear of high return to origin (RTO) orders and customer acquisition costs.

The festive season sees a massive uptick in sales as during this time shoppers are high on the intent of making purchases. Traditionally, marketplaces have been able to tap into the potential in the festive season by launching massive sales.

D2C brands had shied away from launching sales during this time for fear of high return to origin (RTO) orders and customer acquisition costs.

GoKwik further stated that the trend is likely to continue at a larger scale in December as well.

Info@BestMediaInfo.com