IAA to host second edition of 'Voice Of Change' summit on Gender Sensitisation in Media

The International Advertising Association (IAA), India chapter is set to host the second edition of the ‘Voice of Change’ movement on Gender Sensitisation in Media, on November 9, 2023, at Four Seasons Hotel, Worli, Mumbai.

While the previous edition highlighted gender portrayal in advertising, the 2023 Summit will unveil the findings of the Google AI-powered research study on demographic representation in scripted Indian television, led jointly by the Geena Davis Institute on Gender in Media (GDI), the Signal Analysis and Interpretation Laboratory (SAIL) at the University of Southern California (USC) as the academic advisor, and the IAA as media studies advisor.

With presenting event sponsor Google India, the Geena Davis Institute on Gender in Media, Knowledge Partner UNICEF and Associate Partner TVS Raider, the summit will elevate the resolution to an all-embracing perspective on all content formats, across all multiple platforms available to today’s consumer.

The second edition is expected to be attended by industry leaders, like Khushbu Sundar, Dia Mirza, Sameer Nair, Aparna Purohit, Renzil D’Silva, Manasi Salvi, Raj Kamble, Sumukhi Suresh, Anuradha Sengupta, Mansha Tandon, Neha Barjatya, Gaurav Banerjee, Prasad Sangameshwaran, and others.

Avinash Pandey, President, IAA India Chapter, said, “As the foremost industry body, we at IAA, are proud to champion the cause of gender-sensitive and inclusive communication across all platforms. The Voice of Change movement was established as a definitive forum to sensitise and educate stakeholders on inclusive gender depiction in media. Additionally, we have conducted country-wide summits, workshops and conferences that reinforce our commitment. As we return this year, we are honoured to have the support of eminent personalities who believe in the cause, and rally with us as agents of change.”

Megha Tata, Co-Chair, IAA Women Empowerment Committee and Immediate Past President, IAA India Chapter, said, "IAA spearheaded the need for collective change for equitable and culture-sensitive gender portrayals across all media forms. We are proud to be at the forefront of this imperative conversation, as we bring together industry leaders to inspire this much-needed change. We’re thankful to Google India, UNICEF, and the Geena Davis Institute on Gender in Media, for being our partners in this endeavour.” 

Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee, said, “In today’s world, we must recognise our role as co-creators of narratives that actively challenge stereotypes. With the latest edition of the ‘Voice of Change’ initiative, we aim to drive a collective cultural shift, dismantle biases, and empower all stakeholders to make way for a steady revolution of gender-equitable advertising and content creation. It’s time our content begins to reflect the progress and aspirations of an inclusive society.”

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