HT Media's 'Festival of Gifts' and 'Festival of Gold' garner massive reader engagement

HT Media's festive reader engagement initiatives, 'Festival of Gifts' for print platforms and 'Festival of Gold' for digital platforms, offer readers a chance to win daily prizes.

“The initiatives have received 3.3 lakh responses from across India in just 18 days, averaging 19,000 responses per day submitted across Hindustan Times and Hindustan platforms”, said the company.

As part of this initiative, readers were presented with questions related to festive offers and promotions of partner brands advertised in Hindustan Times and Hindustan. It offered readers a chance to win prizes like smartphones, smartwatches, and Bluetooth speakers, which not only engaged readers but also gave advertisers a platform to enhance brand visibility.

“The digital campaign, 'Festival of Gold’, achieved a response with an average CTR of 3.2% on hindustantimes.com and 4.3% on  livehindustan.com, showcasing high digital engagement. The campaign not only engaged the audience but also rewarded their participation with 650 winners expected by the time the campaign concludes on November 10,” the company statement added.

Krishna R. Vanjari, an avid reader from Delhi and one of the lucky winners, expressed his enthusiasm, "Discovering that I had won a smartwatch left me in sheer awe and brimming with happiness! My longstanding 15-year relationship with HT, ensuring I don't miss a thing, fueled my  motivation to participate in the quiz—it's like the pages of HT just gave back to me in the most  surprising way!"

Shivani Malik, Director of Marketing, Da Milano, said, "We've had a long-standing association with Hindustan Times, and every visit feels like a warm return home. I believe this campaign will significantly boost both readers and advertisers. Such initiatives are rare among  media houses, and it's an excellent way to kickstart the festive season, a pivotal period for  advertisers."

Vicky Ajit, Director of Media Partnerships, Publicis Media, said, "Festival of Gifts, introduced by HT Media Group, is a commendable initiative for direct reader engagement. My heartfelt congratulations to all the contest winners. I express my gratitude to Hindustan Times for granting me the chance to be part of this fantastic initiative. I extend thanks to the entire HT team on behalf of Publicis Media!"

Media and advertising professionals including Iftikhar Khan, Director, Assured Advertising and Media; Sujata Dwibedy - Chief Investment and Trading Officer, Amplifi, Dentsu International; Dolly Choudhary, Director, Promotions and  Marketing, GJEPC; Akhilesh Kumar Singh, COO, Red Chief; Anju Munjal, Senior VP, Usha  International, and many more joined hands with HT Media Group to felicitate the daily winners.

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