As the cricketing arena echoes with applause for the Men in Blue storming into the World Cup semifinals, HT Media platforms undergo a transformation, enveloping the print and digital editions of Hindustan Times in a shade of blue.
“The makeover, akin to a collective roar from 1.4 billion hearts, goes beyond conventional sports coverage, symbolising a united embrace of the nation's love for cricket,” said the company statement.
To further enhance the reader’s experience, Hindustan Times has also specially curated the 'Page One Plus' section in the print edition to exclusively cover the Cricket World Cup.
Rajeev Beotra, Executive Director, HT Media, said, "With this initiative, we have not only pushed the boundaries of innovation in print but have also harnessed the Power of One. We adopted a 360-degree approach by integrating reader engagement across digital, radio, and on-ground activities. Hindustan Times is committed to fostering a sense of unity and celebration during this cricket extravaganza, leaving an indelible mark on the hearts of our diverse audience."
“With initiatives like these and comprehensive coverage of sports and cricket, brands have a great opportunity to partner with HT and reach over 8.6 million print readers (TR Main+Variants: IRS Q4 2019) and 68 million visitors on HT digital platform (Comscore MMX, Total Unique Visitors, Sep 2023, India),” HT said.