Horizontal Digital appoints Ritu Jhajharia as associate director

Horizontal Digital has announced the strategic addition of Ritu Jhajharia as Associate Director.

With a decade and a half of experience in Tech and Marketing, Jhajharia brings a wealth of expertise to further elevate Horizontal Digital's global impact.

She is a Marketing and Brand Communications Specialist with a proven track record in leadership roles, driving 360-degree integrated marketing initiatives for MNCs, startups and as a Co-Founder. She had a distinguished journey across Fashion, Edtech, Banking sectors where teaching Marketing related subjects remained her constant.

Jhajharia said, "Being at the forefront of the marketing landscape in India, spending over 15 years in MarTech and being on all sides of the table, it was time for me to share my learnings, experiences and expertise with those who are looking to create transformational digital experiences. And there is no better arena to do this than consulting. I'm looking forward to making a big impact in the MarTech and CRM Consulting space and be part of shaping up the perception about Indian talent in the global market as a world-class client-facing consulting force to reckon with instead of being seen as mere offshore service providers for outsourcing. I'm going to focus on building and leading a strong team of consultants to play a key role in propelling the company's growth. I am excited to join this dynamic and diverse global team, and the vibrant culture at Horizontal Digital which already feels like a breath of fresh air."

Anil Pilania, Managing Director, Salesforce Technology Consulting, India, said, "Ritu coming onboard marks a pivotal moment for us. We're not just a tech consulting firm; we're creators of meaningful, omnichannel and connected digital experiences for our customers. Ritu's addition aligns with our vision of fostering a culture of curiosity and consultative thinking. We're not just orchestrating steady growth; we're shifting orbits. Horizontal Digital is at the forefront of a transformative era, and we invite ambitious professionals in the country to join us on this exhilarating journey."

Pilania further said, “At Horizontal, we continue to challenge archaic stereotypes about Indian talent. It's time our skilled professionals show the world, not just as tech experts but as confident consultants, capable of putting technology into a real business context, solving real problems for real people. Collaborative work culture, supportive leadership and inclusive outlook form the core of how we look at building our company.’’

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