Owled Media has teamed up with CashKaro to produce three ad films featuring Bollywood actress Genelia Deshmukh. The film showcases the shopping habits of three individual family members of Deshmukh’s onscreen family and how they can save on their spending by purchasing their products via CashKaro app.
The first film features her father's social media mishap leading to an impromptu online shopping spree, with Genelia recommending CashKaro. In the second film, Genelia reminds her sister to use CashKaro while shopping for a pricey lipstick. The last film showcases her husband searching for a trimmer online.
These comical narratives cleverly highlight CashKaro's benefits, offering discounts and instant cashback directly to users' bank accounts. The films reinterpret the tune from the Bollywood film "Jaane Tu... Ya Jaane Na," originally "Pappu can't dance saala," as "Pappu can't shop saala."
Tanisha Shrivastava, Solution Strategist, Owled, said, “Though challenging, we successfully condensed a photoshoot, three compelling ad films, and performance marketing call-outs into a single day, thanks to our dedicated team's unwavering effort. The result was truly spectacular, leaving everyone involved thoroughly satisfied with the impressive output we achieved together.”
Zayyan Waseem, Associate Director - Brand and Creative, CashKaro, said, “Being the leading Cashback and Coupons app in the industry, our aim was to make this campaign as big and make sure everyone knew CashKaro’s name and the value we provide to our users. The entire CashKaro and Owled team synergised to make this a reality. We have put together pure tactical campaign with a brilliant creative layer as Genelia Deshmukh brought our #CashKaroAishKaro idea to life.”
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