FlyBoo Holidays has unveiled its latest Television Commercial (TVC) featuring its Brand Ambassador, PV Sindhu.
The TVC marks the first instalment in a two-part series, and it's all about the mascot, Boo the flamingo, who's got Sindhu's back throughout her busy schedule and travel adventures.
In this inaugural Campaign, Sindhu's journey takes her from Indonesia to Denmark, India, China, and all the way to the Maldives. The concept of Boo as a steadfast mascot supporting Sindhu throughout her global travels symbolises the reliability and assistance offered by FlyBoo Holidays.
The commercial further embodies the promise: "Just Pack Your Bags, FlyBoo got your back," encapsulating the idea of seamless support for travellers, ensuring a stress-free and enjoyable experience.
Crafted by the creative minds at PAD, the TVC captures the essence of Sindhu's travels and the unwavering assistance she receives from Boo. The mascot adds an exclusive personal dimension to travelling by providing customised advice and solutions tailored to each traveller's needs.
Marri Shashank Reddy, Director and Co-Founder, Flyboo Holidays, said, "We're excited to commence this transformative journey with PAD. The Campaign is a testament to redefining travel experiences. Through a blend of creativity and technology, we aim to leave a lasting mark on the travel industry. By nurturing meaningful connections with our customers, we confidently position ourselves as pioneers in travel solutions."
Vivek Reddy, Co-founder and Creative Director, PAD, said, "At PAD, we are overjoyed to be selected as FlyBoo's strategic partner. This partnership not only ignites our creative passions but also empowers us to craft campaigns that will genuinely captivate and deeply resonate with their audience. We eagerly anticipate introducing innovative ideas and delivering compelling campaigns to enhance the flying solutions landscape."
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