Elon Musk questions big brands on ad placements besides explicit Reels on Instagram

Elon Musk has drawn brands' attention to a Wall Street Journal news report that highlighted brand advertisements appearing alongside questionable Instagram Reels, including 'Overtly Sexual Adult Videos,' targeting teens and others.

Sharing a post on X (Formerly known as Twitter) he wrote, “What say you, big brands?”

What say you, big brands? https://t.co/GKEzn1fqQb

— Elon Musk (@elonmusk) November 28, 2023

The Wall Street Journal conducted tests to gauge what Instagram's Reels algorithm would suggest to accounts for young gymnasts, cheerleaders and teen influencers. Instagram suggested footage involving children and highly explicit adult videos, interwoven with advertisements from major US brands.

Following the post, several users started questioning brands about their lack of outrage against Meta for this.

Where are the advertisers outraged about Meta being used most frequently to assist, facilitate or support human trafficking?

According to the Florida Attorney General’s survey “146 of the 271 reported instances of social media platform use in human trafficking were attributable…

— Ashley St. Clair (@stclairashley) November 28, 2023

One user also said that advertisers don’t mind their ads being placed beside explicit content, “They just oppose normal people posting political opinions and memes they find offensive.”

Another user said that advertisers will definitely pull their ads any minute now.

Recently, several companies like Apple, Oracle, NBCUniversal’s Bravo network, Comcast, Disney, and IBM, withdrew their ads from X due to reports of Elon Musk’s ‘abhorrent’ promotion of antisemitism and racist hate.

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