Cashify spotlights refurbished smartphones as budget-friendly upgrades in new campaign

Cashify has launched a new campaign with brand ambassador Rajkummar Rao. Cashify is looking at amplifying the message that refurbished smartphones offer a smart, budget-friendly way to upgrade to one's dream phone.

The campaign has been conceptualised by L&K Saatchi & Saatchi

This dynamic two-film campaign is crafted to entertain and captivate today’s tech-savvy youth,  especially those who are keen on upgrading to a premium smartphone. The campaign subtly conveys a message, highlighting refurbished phones as a smart solution to fulfil their tech dreams.

Rohit Malkani, Jt. National Creative Director, L&K Saatchi & Saatchi, said, “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the  benefits in a memorable and quirky way.”

Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify, said, “As we extend our collaboration with the talented Rajkummar Rao, we're on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we're offering a bridge between dreams and reality.  Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns  with our mission to build a more responsible and eco-friendly tech landscape."

Cashify film 1:

Cashify film 2:

CEO: Paritosh Srivastava

Chief Strategy Officer: Snehasis Bose

Jt National Creative Director: Rohit Malkani

Executive Vice President: Hindol Purkayastha

Sr. Vice President: Amitabh Sreedharan

Creative:

Creative Director: Vikas Gaur

Senior Copywriter: Mohamed Jeelani

Planning:

Brand Strategy Partner: Shadman Alvi

Account Management:

Associate Vice President: Benny Thomas

Associate Brand Director: Guneet Lamba

Head of Films Department: Jignesh Maru

Agency Producer: Rahebar Sonawalla

Production: Content Factory

Director: Arjuna Gaur

Executive Producer: Meesam Raza

Producer: Siddharth Singh

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