Buffalo Soldiers unveils programmatic advertising platform- leAD

Buffalo Soldiers has announced the launch of its programmatic advertising platform, leAD.

Developed in partnership with YOptima, leAD offers a fully managed, enhanced multi-DSP stack tailored for Performance Branding backed by machine learning and artificial intelligence.

leAD aims to bring a similar radiance to the advertising landscape, creating a more radiant path for brands in their advertising journey. 

“Today's competitive digital landscape demands innovative solutions, and leAD is poised to set the bar higher. With a suite of proprietary tech enhancements including machine learning and artificial intelligence, it empowers brands to reach their full potential in the digital realm,” said the company statement.

Sumon K Chakrabarti, Co-Founder and CEO, Buffalo Soldiers, said, "At Buffalo Soldiers, we've always believed that advertising is both an art and a science. With leAD, we are taking this philosophy to the next level. We want to offer brands a platform that not only provides powerful programmatic capabilities but also adds a layer of AI to the mix. It's about making advertising more than just a transaction; it's about creating meaningful connections with audiences."

Satish Kadu, Co-Founder and CEO, YOptima, said, “YOptima has been at the forefront of the programmatic revolution, building and growing brands via full funnel marketing. Our tech stack includes DeepVu, an outcome acceleration engine that solves complex media optimisation challenges addressing Simpson’s Paradox and distinguishing correlation versus causality. Our recent innovations include YouMax, which amplifies brand consideration on YouTube via deep-tech contextual targeting, and Dynamo, a moment marketing engine for dynamic ads based on real-time events. We are excited to power leAD with Buffalo Soldiers and deliver media-led innovations and growth for their customers.”

“In an era where brands are continuously searching for more effective ways to connect with their audience, leAD stands out as a game-changer. It represents a significant leap forward in programmatic advertising. It's more than a platform; it's a dynamic partner in driving brand success," said Chakrabarti.

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