EV ride-hailing service and EV charging superhub infrastructure operator, BluSmart has unveiled its new visual identity.
The new logo with blue colour exemplifies the company's mission to decarbonise mobility at scale while maintaining simplicity and tranquility. The design underscores BluSmart's commitment to prioritising both people and the planet, reinforcing its position as a responsible and forward-thinking brand.
The new brand identity, conceptualised and designed by the in-house team of BluSmart- signifies freshness, clarity, and the promise of a brighter future.
One of the most significant changes in the new logo is the colour – shifted from a slightly purplish-tinted blue to a pure, vibrant blue.
Over the next few months, BluSmart aims to incorporate this new brand identity across all rider touchpoints like cabs, driver partner uniforms, charging hubs, social media and digital assets and even the application through which the rides can be booked.
Anirudh Arun, Co-Founder and COO, BluSmart, said, “Our new brand identity not only represents our vision for a sustainable future but also emphasises our dedication to providing peace and safety to our valued customers. We take immense pride in leading the EV revolution in the country and this new logo embodies the very spirit of BluSmart, and we are excited to share it with the world.”