Blue Vector appoints Nidhi S Mittal as Group CEO

Blue Vector, a group of creative agencies in India which provides creative, marketing and tech solutions to brands, has appointed Nidhi S Mittal as its Group CEO.

Before this, she was associated with JioSaavn as Head of Brand Marketing for a period of more than one-and-a-half years. As part of her role, she was spearheading marketing strategies for B2B audio advertising and product marketing with the aim of driving strategic business growth and supporting sales efforts to increase market share.

Prior to JioSaavn, she was the Head of Marketing and Business Development at Tata Advanced Systems for a period of more than two-and-a-half years, starting July 2019.

She also served as the AVP-Sales and Marketing at HaltDos from December 2018 to July 2019.

Mittal had also co-founded a Digital solutions company where she was providing consultancy to startups on SEO, SMO, website development and digital marketing services. Her entrepreneurial stint lasted for four-and-a-half years, i.e.- from June 2014 to November 2018.

Earlier on, she was also associated with DXC Technology as a Senior Process Consultant for nine months and with the British Council as an Account Manager for over two years.

From February 2004 to April 2005, she served the role of Account Specialist at Sopra Steria where she managed clients like Barclays.

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