To raise awareness about the distinctive home design solutions offered, Asian Paints has launched a new digital campaign for their Beautiful Homes Service that chronicles the journey of a young couple pursuing interiors for their dream home.
The ad film resonates with homeowners embarking on a journey to elevate their home interiors to the 'Next Level.' It opens with a young couple engaging in a conversation with a Beautiful Homes Services Consultant, sharing slyly taken photographs of kitchens, rooms and living areas of the homes of their friends and relatives. Their aspiration is to draw inspiration from these spaces to create a one-of-a-kind home of their own. This relatable scenario is humorously portrayed, shedding light on the universal desire for distinctive homes.
The video then shows a diverse selection of products ranging from modular kitchen to furniture, furnishings and lighting that Asian Paints Beautiful Homes Service offers.
The digital commercial concludes with the couple content with their tastefully decorated and functional home, tailored to their needs. They playfully observe their neighbours discreetly taking pictures of the couple’s home, reflecting on the initial inspiration they sought.
Beautiful Home Service is the all-inclusive solution for homeowners, covering everything from planning to execution, timely delivery and warranty. It is designed to comprehend each consumer's vision and create spaces that harmonise with their distinctive style.
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