APL Apollo unveils 'Desh Ki Badhti Taqat' TVC featuring Amitabh Bachchan

APL Apollo Steel Tubes has launched its new TVC campaign titled ‘Desh Ki Badhti Taqat’, featuring actor Amitabh Bachchan.

The TVC has been conceptualised by Crayons.

The Desh Ki Badhti Taqat TVC portrays the emotional connect between a grandfather and his grandson in a narrative that draws parlance with the legacy and growth journey of APL Apollo through generations. The story highlights the brand’s vision of being a leader in the structural steel tubes industry that values integral connections and the strong foundation they provide.

Sanjay Gupta, Managing Director, APL Apollo, said, "Our 'Desh Ki Badhti Taqat' TVC reflects the company’s journey on becoming the World's largest structural steel tubes company along with deep-rooted responsibility towards nation building. We are proud to have Amitabh Bachchan as part of our journey, symbolising the strength and trust of our brand. Our vision extends far beyond being a homegrown success; it's about sculpting a transformative narrative, where our innovation moulds a stronger, more resilient future."

Charu Malhotra, Chief Brand Officer, APL Apollo, said, "The Desh Ki Badhti Taqat' TVC highlights the diverse product range of APL Apollo along with its role in building some of the most iconic structures, emphasising our significant contribution towards the nation's infrastructure. On top of that, Amitabh Bachchan's larger-than-life persona adds an extra layer of credibility and resonance to our brand message. This commercial isn’t just about structural steel tubes – it’s about fostering a deeper connection with our audience. Looking at the future, we will be running a 360-degree campaign across TV, Print, OOH, OTT and Digital platforms, to engage with the masses."

APL Apollo  TVC:

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