Anmol Industries empowers women to pursue their dreams with new campaign for DreamLite

Anmol Industries has announced the launch of its ‘Swad Sapno Ka’ advertising campaign for DreamLite.

The campaign has been created and conceptualised by Infectious Advertising.

Creative Chairman Ramanuj Shastry and ECD Ashish Naik speaking about the ad said, “Women in Bharat live for others, their own dreams often subdued and unfulfilled. Our story needed to resonate with them. Khasta-biscuit is street-speak which we introduced to further differentiate our offering!”

Aman Choudhary, Executive Director Marketing and Innovation, Anmol Industries, said, “Given that we are an established brand – the ask from the Agency was to come up with a narrative that is fresh, relevant and infuses energy into the brand, something that we think we have managed to achieve looking at the execution. Kudos to the team and the directorial team who put the ensemble together.”

Anmol DreamLite campaign:

Credits

Production House: Roger That Productio

Director: Mayank Yadav

Producer: Prasanna Bhende and KimayaBhende

Client Team: Aman Choudhary, Rajan Makani, Ankit Harichandani

Agency Team: Ramanuj Shastry, Nisha Singhania, Siddhartha Singh, Ashish Naik, Shabbir Motiwala, Vinayak Kohli, Rupesh Doiphode, Ankit Gandhi, Aayushi Zaveri

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