AM/NS India's new campaign celebrates India's progress and skilled workforce

ArcelorMittal Nippon Steel India (AM/NS India), a joint venture between ArcelorMittal and Nippon Steel, has unveiled a new campaign 'Banaunga Main, Banega Bharat'.

Produced by Creativeland Productions, the television commercial aims to evoke collective enthusiasm for and pride in India's progress and its diverse skilled workforce, who are powering the country’s development.

Highlighting India’s key sectors such as science and technology, construction and building, sustainability, and women empowerment, the campaign celebrates individuals who have played an elemental role in India's rise and pride. The film positions AM/NS India as a pivotal force in India’s path to greatness, encapsulated in its brand promise:’ Smarter Steels, Brighter Futures’.

Sajan Raj Kurup, Founder, Creativeland Asia, said, "Banaunga Main, Banega Bharat” is our way of uniting the nation by celebrating our collective victories while marching towards even bigger ones. Through this campaign, we aim to honour every individual who has made a significant contribution to our nation’s progress, and motivate many more to join the journey of making Bharat."

Bibek Chattopadhyay, Head of Communications, AM/NS India, said, “We have excitedly designed the campaign 'Banaunga Main, Banega Bharat’ #BMBB in collaboration with creative partner Creativeland Asia. The film shows our commitment and passion for making India stronger. I believe the audience will resonate with the concept by seeing how ‘Skill, Dil & Steel se’ India is growing.’

ArcelorMittal Nippon Steel India campaign:

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