Adobe acquires Bengaluru-based AI video creation platform Rephrase.ai

In a first, Adobe, the US based tech giant has acquired the Bengaluru-based Lightspeed-backed AI video creation platform Rephrase.ai to accelerate its AI-powered video content abilities.

Rephrase.ai is the same AI platform that Wavemaker had partnered with to create Mondelez India’s #NotJustACadburyAd which featured SRK and was celebrated at several industry accolades.

As per reports, with this acquisition, Adobe plans to integrate Rephrase.ai’s tech stack and GenAI video capabilities with Creative Cloud to bolster its offerings and as a result, a majority of team Rephrase.ai will be joining Adobe.

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