Zee Tamil unveils new design interface on its 15th anniversary

Zee Tamil has unveiled its new design interface with the aim of capturing the heart and soul of Tamil Nadu on completing 15 years.

Zee Tamil said, “The marigold-inspired design is reflective of the cultural ethos of the region. Rooted in its brand promise of ‘Manadhal inaivom, maatrathai varaverpom’ (Bridging hearts and welcoming change), the channel’s transformation paves the way for embracing change while connecting with today’s confident, vibrant consumer.”

Zee Tamil’s new logo:

https://youtu.be/rCWmMFBNUJY?si=eE4J22HIy636OCOu

Zee Tamil said that the strategic evolution of its on-screen TV experience optimises information delivery for maximum business impact.

The channel added, “Supported by Neuroscience, this intelligent design system captivates consumer attention, enhancing memorability and viewer retention of tune-in details. It solidifies platform recall and amplifies brand partners' visibility, offering a unique value proposition.” 

Kartik Mahadev, Chief Marketing Officer, Content SBU, Zee, said, “Zee engages the many Bharaths and its aspirations through content brands that are rooted in culture. The refreshed Zee Tamil brand design is an ode to the strength and dynamism of the Tamizh viewer. The “marigold” inspired design is a vibrant expression of the auspicious new beginning that the channel seeks to provide through its inspiring content, nudging positive actions and inspiring outcomes. Zee Tamil’s transformative endeavour will further strengthen the ZEE network commitment to consistently design and deliver extraordinary experiences to our viewers.”

Ramanagirivasan, Chief Channel Officer –  Zee Tamil, said, “Over the past 15 years, Zee Tamil has built a robust audience connection through content crafted with a profound understanding of consumer sentiments. This bond is a testament to the deep emotional resonance we share with our viewers.  In the last 1 year, the strategic overhaul of our prime-time fiction programming has resulted in a substantial surge in viewership share in Tamil Nadu (U+R), from 17% to an impressive 23%. We aspire to carry forward this momentum by not just delivering engaging content but also enhancing consumer experience through our innovative tech-forward approach.”

The channel further said, “Zee Tamil’s new design world centres around the core thought of ‘Vibrance’, embodying the growing inner strength and confidence of the Naya Bharat that is charting new territories like never before. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.”

In sync with the larger campaign thought, ‘Ungal manam virumbum maatram, indhe ini aarambam’, which translates to ‘A good start to the change your heart desires’, the channel will embark on this new journey by reaching out to 1 lakh women across temples in Tamil Nadu and offering them prasadam along with marigold flowers.

Further, viewers of Zee Tamil can also look forward to two new shows - Nalathamayandi and Sandhya Ragam starting from Oct 9 in the prime time.

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