Wieden +Kennedy India ropes in Tania Dey and Snigdha Bose as senior strategists

Over the past year, since Santosh Padhi took over as CCO and Ayesha Ghosh joined as President Wieden+Kennedy India, the agency has made some top-level hires. The latest of them is the onboarding of Snigdha Bose and Tania Dey as senior strategists.

In the past one year, the agency has also opened a new office for itself in Mumbai. As a result, the two new hires, Bose and Dey, will respectively be based out of Delhi and Mumbai.

Commenting on the new onboarding, the agency mentioned that the two strategists bring with them skills in customer experience roadmaps and building omnichannel brands in a statement.

Anirban Roy, Head of Strategy, said, “For the past year, we have been working towards onboarding the right kind of people and an eclectic mix of brands that we want to work with - so I am happy to have found Tania Dey & Snigdha Bose. They bring very different skills to the table which will add different colours to the strategic function. I am confident that they will influence both the creative output and the business outcome for our clients.”

Ghosh said, “W+K’s creative prowess is what it is because it is guided by depth. Talented people like Tania and Snigdha are the ones who dig deep while not being afraid to take intuitive leaps. With them on board, we feel further inspired and strengthened.”

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