Walplast launches HomeSure TileEx brand campaign

Walplast Products has launched a new brand campaign unveiling HomeSure TileEx Tile Adhesives.

The brand has been positioned on a benefit revolving around the “Power of 4 Aces”.

The communication tag-line of "Chaar Ikkon Ka Power Packed Tile Solution", aims to empower the customer with the powerful benefits of Excellent Adhesion, Super – easy Application, Better Accessibility and Aqua – Safe Properties. 

The Tile adhesive range caters to the needs of both seasoned applicators and masonry workers, guaranteeing a seamless and hassle-free tiling experience. Through artful storytelling that touches a nerve, the video sets out to deeply resonate with its audience, strategically weaving a humorous narrative that not only captures their attention but also strikes a profound emotional chord.

Kaushal Mehta, Managing Director, Walplast, said, "Our cherished consumer brand, HomeSure, stands as a beacon of trust, a testament to the enduring bonds of partnership, and a symbol of our relentless pursuit of innovation. HomeSure TileEx embodies the very essence of our brand ethos and our unwavering dedication to delivering excellence in construction materials. We have listened to our customer voice and worked tirelessly to develop our Tile Adhesive range that combines strength, versatility  and ease of use." 

Aniruddha Sinha, Senior Vice-President - Marketing, CSR and Business Head - P2P Division, Walplast, said, “Innovation is the cornerstone of our commitment to excellence at Walplast. With our brand campaign unveiling HomeSure TileEx Tile Adhesives, we are not just introducing a product; we're introducing a unique brand that will resonate with our customers. The core benefits are communicated in a tone that is simple yet credible, in a context that appears humorous and memorable. This campaign reflects our unwavering dedication to delivering superior quality and value to our customers.” 

Chipak Chipak film­ -

Tiles Ki Terhavhi film -

Rishta  film-

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