Revolver Club has partnered with Virtue Worldwide to revolutionise Vinyl Record collecting.
With an average price of Rs 5,000 and vintage records often reaching Rs 20,000, vinyl lovers have long since struggled to justify these costs to their partners.
In response to this challenge, The Revolver Club is introducing a solution through their new initiative, "Stick it to the Man."
The initiative comes in the form of a sticker book filled with fake prices and stylish sales stickers. These stickers are intended to help vinyl lovers mislead their friends and families by applying them to their record collections, concealing the actual cost of their purchases.
Jude De Souza, Founder, The Revolver Club, said "Stick it to the Man" is not just a clever solution to a common problem but a way to give back to the vinyl community. De Souza stated, "Our goal has always been to make vinyl records more accessible and enjoyable for everyone. With this initiative, we're not just addressing the concern; we're also providing a pathway for music lovers to expand their vinyl collections and deepen their love for music."
Hayden Scott, Creative Head APAC, Virtue Worldwide, said, "At Virtue Worldwide, we love projects that challenge the status quo and provide solutions to real-life dilemmas. 'Stick it to the Man' is a fun and engaging way to tackle the issue of explaining the cost of buying records to loved ones who may not always be as enthusiastic about your hobby as you. As avid record collectors ourselves, we are excited to have created something that can help and eventually add back to the growing vinyl subculture in India."