Viacom18 secures exclusive media rights for 'Ultimate Sports Quiz'

Viacom18 announced exclusive media rights to Ultimate Sports Quiz, a national inter-school sports quiz show.

The competition will see commentator Harsha Bhogle in his much-loved avatar of a quizmaster. The 19-episode season will drop on JioCinema and the Sports18 network from November 29 to December 17.

“The acquisition of Ultimate Sports Quiz reiterates Viacom18’s commitment to build on the growing preference of viewers to consume sports content on digital. The 2023 edition of Ultimate Sports Quiz has seen participation from more than 1,200 schools spanning 350 cities across India,” said the company statement.

The Finalists will win prizes collectively worth INR 1 Cr, part of which would be a cash prize specifically to improve the sporting infrastructure at their schools. The Winners will get a once-in-a-lifetime opportunity to watch a Live sporting event of their choice anywhere in the world.

“Through the Ultimate Sports Quiz, we are offering our viewers a winning combination of education, entertainment, and engagement. Coupled with Harsha’s affable personality and inimitable knack of sports storytelling, it makes an exceptional package overall for viewers,” said a Viacom18 Spokesperson. “Presenting this contest first on JioCinema is our conscious, long-term effort to build on consumers’ preference of watching sports content on digital.”

Pratik Gosar, Founder and CEO, Ultimate Sports, said, “We are delighted to bring to the audience the Ultimate Sports Quiz for a second year in a row. This property is very close to our hearts as it rekindles memories of watching quizzes in the ‘90s.It gives me immense pride to have India’s leading sports broadcaster, Viacom18 onboard as partners on this journey. Their expertise in broadcasting and reach will definitely take USQ to greater heights and inspire kids to learn more about sports. We acknowledge the growing preference of viewers to consume content on digital and totally believe in the idea of going digital-first with USQ.”

Bhogle said, “The journey of hosting Ultimate Sports Quiz 2023 was incredible. It was joyful and enlightening to witness the enthusiasm and extensive knowledge of sports among the bright minds of the country. It took me back to my own days of participating in quizzes and later hosting them. There’s something beautiful about the spirit of curiosity and the quest for knowledge, and to see it so robustly alive in these youngsters gives me great hope for the future of sports in our country.”

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