Interspace and WLDD collaborated with Veera to unveil a first-of-its-kind installation to emphasise the importance of privacy.
During the weekend of September 30th and October 1st at Bandra, an unconventional installation emerged: a toilet, encased within towering glass walls, bearing the striking message: "What's Private, Should Stay Private."
Promoters interacted with visitors, emphasising the crucial importance of privacy and encouraging them to download the privacy browser
Arihant Jain, Founder and CEO, Wubba Lubba Dub Dub, said, “As creators of experimental marketing, we are always looking for unique ways to engage with and provoke thought in the public sphere. The installation at Bandra Bandstand pushes the boundaries of conventional marketing, delivering a poignant message about the need for digital privacy in today's world."
Nitin Rastogi, National Head, Experiential Marketing, Interspace Communications, said, "Interspace is thrilled to partner with Veera and WLDD to bring this installation to life. It signifies the importance of safeguarding our digital privacy, much like our need for privacy in everyday life. We believe it's a powerful message and are proud to be part of it."
Arjun Ghose, Co-Founder and CEO, Veera, said, "This unique campaign perfectly encapsulates our mission at Veera. We've built a mobile browser that places user privacy and security above all else, and this installation vividly illustrates that commitment. Just as we value our personal privacy, we believe your online experiences should remain your own, free from prying eyes. I want to extend my heartfelt congratulations to our exceptional team for making this vision a reality."
Adityan Kayalakal, Head of Marketing, Veera, said, “This installation embodies Veera's core values with a touch of whimsy. We've painstakingly built Veera to be the most secure and private mobile browser, and this installation underlines our unwavering commitment to our users. Your online experiences should be as private as your most personal moments, and we're here to safeguard that privacy."
Veera campaign :