Tic Tac launches new campaign with brand endorser Ranveer Singh

Tic Tac has announced the launch of its latest digital campaign for the ongoing cricket season with brand endorser  Ranveer Singh.

The campaign aims to portray Tic Tac as an inspiration for a refreshing transformation, that brings alive the moments of refreshing good vibes, to further establish the brand as a preferred choice of refreshment amongst the youth of India.

In the digital film, Singh and his friend are seen viewing a match, when emotions run high and his friend becomes passionate about player’s performance, and start ‘coaching’. Singh then intervenes playfully, asking his friend to chill and vibe.

The film not only encapsulates the essence of Tic Tac, but also embodies Singh's quirky personality and energy. Singh passes on the Tic Tac pack and the Tic Tac spirit to his friend, establishing Tic Tac as your partner, in savouring all the high and low moments of the game, while maintaining a positive, cheerful vibe, regardless of the situation.

Zoher Kapuswala, Marketing Head, Pills and Gums, Ferrero India, said, “Keeping the consumer’s love for good vibes at the heart of all its endeavours, Tic Tac has come out with yet another ‘youth-first’ digital campaign, spearheaded by the Youth Icon of the Country- Ranveer Singh! Keeping pace with the Gen Z and their affinity towards Sports and Bollywood, we leveraged the magical combination of the passion for cricket, and the playfulness and positive energy of Ranveer Singh.”     

#ChillKarVibeKar campaign:

 

 

 

 

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A post shared by Ranveer Singh (@ranveersingh)

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