From captivating stories to ingenious concepts, campaigns are artistic masterpieces that redefine advertising. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.
This week, BestMediaInfo.com has curated work done by Orient Electric, Kingfisher, Shoppers Stop, Platinum Guild India, Harpic , Zomato and McDonald's
1. Orient Electric's Diwali TVC
Orient Electric has launched its new festive TVC featuring brand ambassador MS Dhoni to showcase and promote its Joylite range of festive lights. The TVC stages cricketer revisiting his old neighbourhood, evoking nostalgic memories, and spreading the light of joy and togetherness.
The TV commercial ends with Dhoni saying "Diwali ki raunak tab chhayegi, jab har ghar se roshni aayegi," reminding everyone that the true brilliance of Diwali lies in the collective radiance of every home, making it a festival larger than life, where the light of togetherness shines brighter than ever
Orient Electric's Diwali TVC
2. Kingfisher’s campaign
Kingfisher has launched their latest campaign“#NoFilterFriendships”. The campaign aims to celebrate genuine and unscripted conversations among friends. The campaign, titled “#NoFilterFriendships” focuses on a simple yet profound message: "Open up and have an unfiltered conversation with your friends".
Conceptualised and created by Ogilvy India, the advertisement focuses on relatable scenarios and everyday friendships, encouraging individuals to shed pretences and be themselves when connecting with friends.
Kingfisher’s campaign
3. Shoppers Stop's Diwali campaign
Shoppers Stop has launched a digital campaign ‘'We-Time Wali Diwali,' featuring actor Rakul Preet Singh. The campaign's central theme revolves around the tradition of Diwali, a time when families and friends come together to celebrate.
However, in today's fast-paced life, these moments of togetherness are often overshadowed. 'We-Time Wali Diwali' encourages individuals to rekindle their relationships by cherishing these precious moments. Whether it's a family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop encourages everyone to allocate time for these valuable connections, emphasising the importance of 'Rishton ko dein thoda we-time.'
Shoppers Stop's Diwali campaign
4. Platinum Guild India’s campaign
Platinum Guild India has launched a new campaign for its new range of platinum love bands for modern lovers. Platinum Love Bands shines a spotlight on those defining moments that change the course of a relationship. Those that propel each other forward, allow each other to grow.
The film is directed by Nitesh Tiwari and celebrates moments of distinct transformation, that change the trajectory of where a couple is headed.
Platinum Guild India’s campaign
5. Harpic campaign
Harpic Bathroom Cleaner has released its first-ever festive campaign #MomWaliDiwali, inspiring families to play a bigger role in getting homes ready for the upcoming festival of lights. The campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning.
The campaign features a daughter, son, and father struggling at tasks like making laddoos, picking right clothes for Diwali, and putting up lights in preparation for Diwali, however, with the mother’s magical touch, they are able to complete the tasks successfully. When the mother is later seen attempting to clean the bathroom, the son, daughter and father intervene to help, using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.
Harpic campaign
6. Zomato campaign
Zomato has launched its Durga Puja campaign. In its ad film, Zomato pays tribute to the essence of this sentiment—the magic and delectable cuisine of the pandals. It narrates the story of someone who, despite being stuck at home, enjoys the festival's culinary delights, all thanks to Zomato.
The film captures the essence of Durga Puja, where food transcends mere sustenance to become a symbol of love, unity, and tradition.
Zomato campaign
7. McDonald’s Diwali campaign
This festive season McDonald's India (West & South) launched its new brand campaign, #ForYourOtherDiwali.
The brand brings alive occasions where McDonald’s is the ideal companion to every moment of joy during the festive season, be it with family, friends, or other acquaintances. The TVC has been crafted by DDB Mudra Group.
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