In the world of creativity, some ads have surpassed the ordinary, leaving a lasting impact and reshaping the advertising landscape. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.
This week, BestMediaInfo.com has curated work done by Lay’s, Colgate, Denver, Google Pixel, Aditya Birla, Zivame and Timex.
1. Lay’s campaign
In a spectacular celebration of the cricketing fervour that unites our nation, Lay's is ecstatic to reintroduce cricketer Mahendra Singh Dhoni as its Brand Ambassador, starring in the latest campaign – 'No Lay's, No Game.'
In the TVC, Dhoni embarks on a quest, going door-to-door to check if fans have Lay’s stocked up at home while they enjoy every boundary, every wicket, and every cheer-worthy moment on the field. As Dhoni knocks on different doors, he is received by a series of delightful reactions, ranging from astonishment to exhilaration and even frantic searches for Lay's.
2. Colgate campaign
Colgate now embarks on a focused mission to promote the vital habit of night time teeth brushing in new campaign.
The film highlights the prevalent habit of not brushing before bedtime, a habit that can lead to dental problems like cavities. It features individuals from diverse backgrounds humorously 'brushing' their teeth with sweets. The closing shot delivers a critical message, urging everyone to adopt the practice of #BrushTonight. The film has been released in the 'Dental Interest' of the nation. The campaign has been conceptualised by WPP@CP
3. Denver campaign
Denver has announced its latest brand campaign featuring the Bollywood actor Shah Rukh Khan aka SRK. The TV commercial features SRK grooving on the rhythm, while revealing his success secret with fans. The TV commercial features SRK grooving on the rhythm, while revealing his success secret with fans.
With SRK leading the way, Denver aims to add to the existing brand equity, while defying a new-age product ritual to engage with target audience and create a long-term brand-vibe
4. Google Pixel campaign
In 1987, the world marvelled at the incredible powers of invisibility when Arun Verma, affectionately known as "Mr. India," discovered a watch that could make him disappear. Fast forward to 2023, Mr. India is back, not as a legendary character, but as the brand ambassador for Google Pixel 8 and Pixel 8 Pro in a new campaign.
The partnership marks the beginning of a journey where you'll witness Mr. India navigating his life using the ground-breaking tech of Pixel 8, showing how this device becomes an integral part of modern living. The campaign has been conceptualised by FCB Group India
5. Aditya Birla campaign
Aditya Birla Finance and Dentsu Creative India have launched a new campaign for Udyog Plus.
The integrated campaign, titled ‘Tareeka Badlo, Business Badlega’, aims to position Udyog Plus as an innovative solution that enables MSMEs to avail of working capital loans, merchant loans and business loans in just two minutes, without any paperwork.
6. Zivame campaign
In an effort to raise breast cancer awareness, Zivame launched the "Check Yourself Out" campaign, a reinterpretation of the everyday act of self-reflection in front of the mirror.
Zivame harnesses the power of mirrors to promote an essential cause: encouraging women to perform self-examinations for early breast cancer detection. This innovative approach amplifies the impact of a routine act, ultimately fostering proactive health awareness.
Timex is inverting the notion of investing time by wasting it with their latest campaign, ‘Waste More Time’ with the actor Ananya Pandey.
The Timex ‘Waste More Time’ campaign with Panday is not just about telling time; it's about living time. Panday in the campaign film is seen enjoying every moment of life be it twinning with your pet, playing with books or just talking to plants. Timex keeps the time so you can forget while doing just anything that’s worth wasting more time over