Sleepyhead unveils new campaign to introduce its "Tilt" and "Play" sofas

Sleepyhead has introduced the "Play Sofa" and "Tilt Sofa” through its new campaigns.

“These sofas are the perfect choices to revolutionise your living space with their extraordinary flexibility and creativity. The launch showcases Sleepyhead's commitment to innovation in the sofa category,” said the company statement.

As the festive and sale season approaches, Sleepyhead recognises the surge in demand for stylish and practical furniture. The “Tilt” and ”Play” sofas are meticulously designed to cater to these evolving consumer needs, offering versatility, customisation, and space-saving solutions.

Tilt's campaign “Toggle to tilt your world”, brilliantly demonstrates the versatility of their innovative sofa through a series of split-themed videos. Each video portrays two contrasting sides of a person's home and mood: one regular and one tilted. In a standout video, a man dressed formally sits upright on a Tilt sofa, engaged in a virtual meeting. He nods and smiles, saying, "Yes, sir! It will be done." After the meeting, he switches to a relaxed mode, donning a hoodie and boxers, and grabs a bowl of popcorn. He reclines on the sofa's right edge and playfully mocks his boss with, "Get it done over the weekend! Definitely Not!" This clever portrayal highlights Tilt's sofa adaptability, effortlessly transitioning from work to relaxation.

Mathew Joseph, CEO and Co-founder, Sleepyhead, said, "These sofas truly set us apart in the category, reflecting our commitment to delivering furniture solutions that cater to evolving customer lifestyles. The launch is perfectly timed for the festive season, a peak period for marketplaces like Amazon and Flipkart, where consumers seek versatile, stylish, and functional furniture. These sofas' remarkable flexibility and ability to transform into half beds offer unprecedented customisation and practicality, enhancing living spaces just in time for celebrations."

Deepti Karthik, Fractional Chief Marketing Officer, Sleepyhead, said, "Sleepyhead's new ad campaigns, especially the one inspired by Lego for our Play Sofa, are more than just advertisements; they're a celebration of fun and creativity. We firmly believe that furniture should encompass not only comfort but also the essence of being cool and customizable. Our Play Sofa perfectly embodies this belief, and our ad campaigns echo the same spirit. It's about redefining your space with a playful touch and a sprinkle of innovation. We invite you to join us in making your living room the trendiest and most enjoyable place to be!"

Sleepyhead Sofa Tilt campaign:

Sleepyhead Sofa Play campaign

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