TVS Ronin has launched a new campaign featuring Shubman Gill.
The motorcycle boasts new innovative features catering to those who, like Shubman Gill, live by their own rules.
The campaign has been conceptualised by TBWA India.
Vimal Sumbly, Head of Business – Premium, TVS Motor Company said, “TVS Ronin’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories in their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”
Govind Pandey, CEO, TBWA India, said, “TVS Ronin is building a community of the new-age riders in this world. Which is why, when we say ‘Move Like a Ronin’ we want to inspire people to follow their calling , and make the moves that are #Unscripted just like the TVS Ronin”
Russell Barret, Chief Creative Experience, TBWA India, said, “This campaign tells the story of Shubman Gill a veritable new-age icon. Shubman has not just achieved success, he has done it by following his own path, measuring himself against his own standards and along the way has crafted his own story. Which just so happens to be the story of TVS Ronin itself - a bike that is ’unslottable’ and unstoppable.
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