Schbang and Masters' Union unveil Strategic Marketing and AI MasterCamp

Schbang has launched the MasterCamp in Strategic Marketing and AI, a 9-month programme offered in collaboration with Masters' Union.

The comprehensive programme equips aspiring marketers with modern marketing tools, strategies, and the transformative potential of AI. The MasterCamp further enhances the learning journey with a 12-week virtual internship at Schbang, allowing students to apply their skills in real-world settings, while the top 20 students secure a 2-month paid offline internship at Schbang's offices.

Masters' Union in partnership with Schbang Academy have recognised the opportunity to address the rapidly changing demands of the marketing industry. The programme, delivered by Schbang's leadership and subject matter experts, adopts an experiential learning format, enabling participants to gain hands-on skills in marketing and AI tools and a profound understanding of the marketing lifecycle.

Harshil Karia, Founder and MD, Schbang said, "We firmly believe in the transformative power of continuous learning and professional development. Through our collaboration with Masters’ Union, we are uniting industry leaders and educators, our aim is to deploy methodologies that enhance the learning experience, offering targeted development. The MasterCamp in Strategic Marketing and AI is a programme designed to nurture young talent in marketing and equip them with the knowledge and skills needed for a seamless transition into leadership roles’.

Radhika Raheja, AVP, Schbang Academy, said, "Our collaboration with Masters' Union marks an exciting milestone in the education of aspiring marketers. We're delighted to provide a programme that equips them with modern marketing tools, strategies, and the transformative potential of AI with the aim that young professionals remain ahead of the curve."

Pratham Mittal, Founder, Masters’ Union said, “The marketing industry is undergoing a seismic transformation, and the demand for tech-enabled marketers is on the rise. In recent years, we've witnessed shifts in marketing strategies and consumer behaviour. For instance, the use of artificial intelligence in marketing has increased by 44% in the last two years alone. With the Strategic Marketing and AI MasterCamp, we have a programme with hands-on, real-life projects that grants students invaluable experiences, and the selected students have a unique chance to intern directly with Schbang, and work on exciting projects with actual clients."

Tarun Gangwar, Director, MasterCamps, said, "Leading the charge in industry-aligned education, our programme is a unique collaboration, benefitting from Schbang's industry expertise and insights from CXOs and CMOs at leading companies. The curriculum, meticulously curated with inputs from industry experts and senior marketing professionals, immerses students in on-campus experiences. They engage in experiential interventions like creating their own brand for a drop shipping business and have the opportunity to network with industry leaders, igniting their entrepreneurial spirit. "

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