Reaching nearly Rs 100 crores revenue, Excellent Publicity plans for international expansion

Excellent Publicity embarked on its international expansion earlier this year.

With a steadfast focus on growth and innovation, Excellent Publicity has set its sights on the Middle East and North Africa (MENA) region, with Dubai as its primary launchpad.

The strategic decision is underpinned by the region's economic stability, diverse emerging industries, and economic growth prospect.

“Before embarking on this exciting journey, Excellent Publicity conducted comprehensive market research and analysis to ensure its success in the MENA region. MENA's geographical location serves as a bridge between Europe, Asia, and Africa, making it a pivotal hub for businesses seeking global reach. The MENA region is witnessing a dynamic shift from traditional sectors to technology, tourism, and entertainment. Excellent Publicity sees this transition as an opportunity to provide its advertising expertise to scale businesses. Besides, countries in the MENA region are experiencing robust economic growth, leading to increased consumer spending. After establishing a strong foothold in the MENA region, Excellent Publicity further intends to build its presence in Canada and the United Kingdom,” said the company statement.

Currently, Excellent Publicity is operating in Dubai for its international operations. It has also started a new corporate office in Indore, India, in addition to its existing presence in Ahmedabad, Mumbai, Delhi, and Pune, with Ahmedabad being the headquarters. In terms of increasing its footprint, Excellent Publicity is eyeing expansion in metro cities and non-metro regions, with plans to establish its presence in Bengaluru, Hyderabad, Chennai, Visakhapatnam, Kochi, Vadodara, and Surat.

“The advertising agency has experienced a 2.36X growth from 2020-21 to 2021-22 and achieved a 1.8X increase in revenue from 2021-22 to 2022-23, reaching almost Rs 100 crore, said the company statement.

Vaishal Dalal, Co-founder and director of Excellent Publicity, said," The growth trajectory we have witnessed in the last two years is exceptional. Going forward, Excellent Publicity is poised to lead the advertising industry into a new era of international expansion, revenue growth, and unparalleled service excellence. Our entry into the international market, beginning with the MENA region, further strengthens our position in the advertising industry. The agency's commitment to innovation, strategic planning, and market leadership positions it for continued success in India and beyond."

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