Flair Writing Industries (FWIL) has launched its latest brand campaign, 'Bas Flair Aur Kuch Nahi' with Ranveer Singh.
The campaign emphasises Flair Writometer’s ability to write for a long duration and rekindle the joy associated with writing.
Mohit Rathod, Director, Flair Writing Industries, said, "Through these ads, FWIL is on a mission to remind people of the emotional power of handwritten words. This campaign will evoke cherished memories associated with writing by hand, from love letters exchanged in school to postcards from family vacations, to transport you to another time, to bring back fond memories, and to connect with your inner storyteller. 'Bas Flair Aur Kuch Nahi' is a celebration of the rich history of writing instruments and the personal narratives they hold."
Singh said, “Flair Writing Industries (FWIL)” is highlighting the celebration of nostalgia, which is a strong sentiment and inviting individuals of all generations to reconnect with the simple pleasure of using a pen. I am extremely happy to be associated with “Flair”, our homegrown writing instrument brand which has touched millions of hearts over the years with its wide range of offerings."