The partnership is announced with the release of a campaign video that transported viewers to a desert landscape; Kaif represents the timeless modern day woman who cherishes romancing time with the new Centrix on her wrist
Rado has announced Bollywood actor Katrina Kaif as its global brand ambassador.
The partnership is announced with the release of a campaign video that transported viewers to a desert landscape; Kaif represents the timeless modern day woman who cherishes romancing time with the new Centrix on her wrist. She perfectly embodies the essence of Rado and the spirit of the Centrix watch. Together, they promise to take the world of horology to new heights.
Adrian Bosshard, CEO, Rado, said, "We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado's core principles. We look forward to this journey of redefining luxury together."
Kaif said, "I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform."