Parle Agro unveils OOH campaign for Frooti

Entering the festive season, Parle Agro has unveiled an Out-of-Home (OOH) campaign bringing Frooti into the spotlight.

The move aims to rekindle the enduring association between Frooti and festive celebrations.

Parle Agro created custom Frooti ads to bid farewell to Lord Ganesha, placing them at key locations such as Juhu Chowpatty and Marine Drive. The ads conveyed a message of saying goodbye to the idols as they were immersed into the sea, becoming an integral part of the Ganpati celebration.

The OOH campaign also featured Alia Bhatt and Ram Charan.

The Frooti outdoor campaign is spread across 150+ markets in India.

Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “This year, our creative approach revolutionises storytelling. We’re transforming outdoor advertising into a narrative art form that captivates and immerses our audiences. We’re pushing the boundaries for Frooti during the festive season by doing things that have never been done before. With this disruptive Out-of-Home campaign, we aim to capture the spirit of celebration and share it with the people of India."

Dipankar Sanyal, CEO,  Platinum and MRP, said, “Parle Agro outdoor campaigns take over the streets of India. The campaigns embody what Parle Agro eschews as a brand –innovative, forward looking, stylish, aggressive, experimental yet connected with every stratum of the consumer base. We manage to bring vigour and newness to each campaign with an ideal choice of media, locations, touchpoints. All this is married to data and Madison proprietary tools to reach consumers and deliver effectiveness. Being associated with Parle Agro and part of the journey is a matter of pride and honour for Platinum Communication.”

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