PAD bags Aashirvaad Spices' digital marketing mandate for AP, Telangana and Karnataka

ITC Aashirvaad Spices has chosen PAD as their partner for an all-encompassing solution that includes packaging and launch campaigns for their upcoming product line. PAD has also been awarded the responsibility of managing its digital marketing mandates for the regions of Andhra Pradesh, Telangana and Karnataka.

“PAD will orchestrate the introduction of their upcoming spices into the market, employing dynamic launch campaigns. Moreover, the approach will be region-specific, centering on the authentic essence of each locality. The region-focused strategy is poised to not only reach the target audience but, more importantly, to foster a profound resonance with their culture, thereby nurturing a robust and enduring connection with the local communities,” said the company statement.

Furthermore, PAD will manage Aashirvaad Spices' digital marketing mandates in the regions of Andhra Pradesh, Telangana, and Karnataka. Loose spice mixes in India are a fast-growing category, particularly in urbanized regions like Andhra Pradesh, Telangana, and Karnataka, where ITC Foods Group has a strong presence. The comprehensive approach includes overseeing the brand's online presence across various digital platforms, curating engaging content, implementing effective digital campaigns, and closely monitoring the brand's online reputation. The aim is to enhance Aashirvaad Spices' digital footprint, ensuring that it aligns with the preferences and aspirations of their local customer base.

Tej Naidu, Business Head, PAD Digital, said, "Our collaboration with Aashirvaad Spices is particularly captivating, driven by their unwavering dedication to quality and innovation. This synergy is pivotal in cultivating regional awareness. Our approach prioritises the creation of region-specific strategies, allowing us to tap into the genuine essence of each area. By incorporating local languages, we deepen the impact and effectiveness of brand communication with the audience. These collective efforts pave the way for heightened brand visibility, expanded market share, increased audience engagement, and, above all, unwavering brand loyalty. Our association with Aashirvaad Spices underscores our commitment to delivering culturally authentic experiences in vibrant regions.

Gautam Reddy, CEO and Managing Director, PAD, said, "At PAD, we are thrilled to be chosen as the strategic partner for Aashirvaad Spices. This partnership presents a wonderful opportunity to infuse creativity into their brand and create campaigns that will resonate with their audience."

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