Numero Uno unveils its refreshed identity with new logo

Numero Uno has unveiled its refreshed identity with new logo.

Numero Uno stated that the new logo emphasises on its promise to be dynamic, inclusive, and ahead of the times while embracing and amplifying Numero Uno’s core values of Youthful, Casual, Modern, Innovative, and Meaningful.

In an ever-changing world of fashion, Numero Uno recognises the importance of staying relevant and creating trends rather than following them. The new logo marks the brand's commitment to remain youthful, and always tuning in with the lively vibe of today’s generation, said the company statement.

With a casual, modern, and innovative approach, the brand promises to continue delivering quality denim wear that makes a statement in the fashion world creating meaningful and purposeful fashion choices like always.

Jaiwant S Dhingra, Director of Marketing And Business Development, Numero Uno, said, "Our new logo is not just a symbol; it's a reflection of our dedication to crafting denims that embody the spirit of the time and relevance while honouring our core principles. We understand the fact that staying relevant and ahead of the time is not just a choice; it's a promise.”

The new logo incorporation on Numero uno garments has led to a premiumisation effect.

The brand's essence is embodied in the logo, which provides their clothing a feeling of casual elegance and youthfulness while easily blending in with customers preferences.

The new logo will be prominently featured across all Numero Uno products, stores, and digital platforms.

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