News18 India unveils OOH Campaign for Amrit Ratna 2023

News18 India, rolled out a OOH campaign to promote the second edition of the prestigious Amrit Ratna 2023.

As part of promotions for the event, the channel deployed an outdoor campaign across Delhi-NCR and Mumbai to raise awareness among the public.

The OOH campaign targeted high-visibility locations such as NH8 Delhi, Yamuna Expressway Noida, DND Flyover that links Noida to Delhi, Cyber Hub and Cyber City Gurgaon, Chhatrapati Shivaji Maharaj Terminus and Mahim Junction in Mumbai, among others.

The campaign spread across prominent roads, national highways, office spaces, and included unipoles, gantries, LED screens, metro pillars and bridge panels.

Karan Abhishek Singh, CEO - Hindi News, Network18 said, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers. The response to this campaign has been nothing short of phenomenal, as the audiences have wholeheartedly embraced the tales of our nation's pride."

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