News18 Bangla unveils Durga Puja's programming lineup

As the auspicious festival of Durga Puja approaches, News18 Bangla has announced a series of programs for its viewers.

With the aim of celebrating the essence of this festival, the channel has announced its comprehensive coverage to date, which features a display of more than 2000 Durga Pujas from West Bengal's rural and semi-urban areas under the programming name "Zilar Sera”.

“News18 Bangla is committed to bringing the festivities closer to viewers, no matter where they are. From remote corners of every district to the bustling city streets, 'Zilar Sera' promises an immersive experience that showcases the grandeur of the Durga Puja from across Bengal,” said the company statement.

News18 Bangla has also lined up a variety of programs -

Durga Puja Bulletin: A 30-minute non-stop pre-Puja bulletin will provide a sneak peek into the festival's preparations, the fashion trends, culinary delights, and Durga Puja stories from across Bengal.

Pujor Adda:  Exploring the culture of Bengali Adda, an informal chat show in which celebrities from various fields will share their favourite Pujo experiences and lighten the air with heartfelt Pujo songs.

Dashobhuja: Celebrating the power of women, News18 Bangla will shine a spotlight on 10 remarkable women who have triumphed over societal challenges, inspiring countless others. News18 Bangla proudly calls them the Dashobhuja of our society.

Sera Abasan and Kolkatar Sera: These programs blend on-air programming with on-ground activations. News18 Bangla will recognise and honour the best Durga Puja celebrations organised by clubs, committees, and RWA complexes through an extensive screening process involving students from art colleges, artists, and celebrities.

Khabordar: The acclaimed prime-time show ‘Khabordar’ takes viewers on an adventure as a fearless woman biker explores the state on her bike, uncovering exclusive stories. This Puja, ‘Khabordar’ will reveal lesser-known Durga Puja stories and delve into the history of Bonedi Bari and Raj Bari.

The presentation sponsors are JIS Group and SNU, it is co-powered by Reliance Industries and Dear Government Lotteries, and special partners B.N. Ghati, Bimal Saree Center, IIHM, and Wild Stone.

Additionally, Samata Co-operative Development Bank and Super Power Detergent have joined as associate sponsors, enhancing the overall Puja experience.

The programming line-up began on October 1 and will continue through October 25, 2023.

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